In an effort to communicate its message to parents of newborn babies in Ontario, NSO, a provincial agency headed at CHEO in Ottawa, has decided to use a video series that is available in twenty of the most spoken languages in Ontario. KAV worked with Langu-edge Solutions Inc., a multi-lingual translation firm along with a variety of local voice-over talent. The twenty language DVD has been distributed to hospitals across Ontario and is also available in HD on the NSO’s YouTube channel. KAV has also provided closed captioning in English and French.
About 140,000 babies are born every year in Ontario. Newborn screening is a blood test done shortly after birth to test for treatable diseases that are not usually apparent in the newborn period. Early detection of these diseases is the key to effective treatment and can prevent serious health problems and even save lives. A heelprick allows health care providers to collect a small amount of blood on special filter paper. This blood is sent to Newborn Screening Ontario (NSO) where it is tested for 29 diseases.