We have all been told about the power of video for marketing and public awareness. As a videographer, I am often approached by organizations to produce promotional videos. I try to be involved right from the planning stage to help guide the decision makers along the path through shooting, final edit and delivery. After all, the goal is a video that gets attention and delivers the right message to viewers and potentially new clients.
Since the early 1990s there has been a gradual transition from Standard Definition 4:3 screen ratio to digital video and an upgraded resolution to improve picture quality on larger screens. The broadcast and streaming standard is now HD (High Definition) in the 16:9 aspect ratio with some providers offering Ultra-HD, 4k or even 8k.