Fire prevention is key to saving lives and property. In an effort to extend its safety message to citizens beyond conventional media, Cornwall Fire Services teamed up with KAV Productions to produce a music video. Using a little humour and some powerful images, the parody “Save Your Life” is based on the Sam Hunt hit, Take Your Time. CFS chief, Pierre Voisine and his firefighters, are using likes and shares on social media to spread the word about having working smoke detectors and planing emergency escapes from homes.
